Remix Sexist
I chose the topic of sexism because i am convinced that women have always suffered from this issue. I believe in some cases, this issue has intensified. The media and society in general has always dictated how a woman should look like, how she should dress, how much she should weigh and how she should conduct herself.
It was definitely a real challenge to go through the material from the 30s 40s 50s and 60s. Once I found something, then I had to figure out how to remix super bowl clips with segments from the instructional video. I had to go back and forth quiet a lot because there are times when the chosen clips do not completely present the final message in a way that is comprehensible to the receiver. I had to change my ideas a few times. I also had to go through more footage from different genres and several super bowl ads-current and in recent years.
I finally came across a video from the 50’s titled The trouble with women. With such a provocative title, this film illustrates some of the perceived problems a supervisor might face working with women, but ultimately demonstrates where the real problem lies. Although, a lot has changed since then, but women still struggle with certain stereotypes. To a certain extent, some of the problems have not only persisted but are actually worse. Many of the super bowl ads depict images of women that are very demeaning, sexual in nature and depict women as stupid . I wish to mesh that into the ideas depicted in the footage from the Moving Image Archive. Additionally, I would like to mesh in depictions of men in the super bowl ads that contradict the ideas of the supervisor who longs for the days when the work place was for men only. I hope to put forth a message that says that as a society we are still the same when it comes to our perceived stereotypical demeaning ideas of women, but that these stereotypes come from the ignorance of man. Many of the ads depict men as stupid.
For the most part, I would probably use the oral language in the film footage The trouble with women, and interject current images of women that ground the message in the footage. Then I would like to use footage of the man in the film footage, who thinks men are more grounded and dependable in work situation, and contradict that with stupid images of men in the super bowl ads.
I would like to transition from each shot by utilizing music and text. In some areas there will be repetition of images to pound in the message. Other times, there will be quick flashes of certain images that depict the same message. This is my first time doing this, and I am actually looking forward to the challenge.
